Click here to download the VAC 2013 Registration Brochure

 

08:30 Registration and coffee

09:00 The VAC Legal Briefing: topics include Consumer Rights and Employment issues; zero hours, atypical workers and volunteers  

Speakers: From Farrer and Co: Paul Jones, Partner, David Hunt, Partner and Kitty Turner, Associate

10:00 Welcome and Opening Remarks

Bernard Donoghue, VAC2013 Chairman

10:10 Attractions businesses in Context – Benchmarking, Trends and Insights

Speakers: Sharon Orrell, Head of Research and Insight, VisitEngland

Lesley Morisetti, Morisetti Associates

Steve Mills, Director, BDRC Continental Ltd

10:40 Keynote Address, VAC 10th Anniversary: Back to the Future?
Changes, trends and predictions for the future of Visitor Attractions.

Speaker: Ken Robinson CBE, VAC Founder

11:15 Coffee Break

11:40 Money Can’t Buy You Love
Increasing Visitor’s Engagement and Improving Visitor’s Experience without Capital Expenditure.

Speaker: Juliana Delaney, Chief Executive, Continuum

12:10 Winning opportunities with digital communications and new technology
Understanding and implementing innovations.

Speakers: Blair Parkin, Managing Director, Visual Acuity

Rob van Tol, Senior Consultant, Precedent

13:00 Questions and morning sessions resume

Bernard Donoghue, VAC2013 Chairman

13:10 Lunch

14:15 There’s more to this than money
Understanding and advocating the non-economic (social and cultural) benefits of Attractions

Speaker: Ben Cowell, Regional Director, East of England at the National Trust 

14:45 The Tourism Sector Report
An update on Policy, Regulatory and other key issues affecting Visitor Attractions.

Speaker: Mary Rance, The Tourism Alliance and UK Inbound

15:15 Questions

Bernard Donoghue, VAC2013 Chairman

15:25 Tea Break

15:45 New Ways – Learning from the Best

Case Studies from Award Winners and the Others chosen by Industry Leaders

Speakers: Richard Farley, Hobbledown Mystical Farm Park Adventure        

Mark Smith, Vice Chairman, Heritage Railways Association         

Russell Bowman, Managing Director, Beaulieu (Excellence Awards Gold winner)

16:45 Questions and Closing Remarks

Bernard Donoghue, VAC2013 Chairman

17:00 to 18:30 10th Anniversary Conference Drinks Party, with keynote comments from leading industry personalities, kindly supported by Farrer & Co.

  

Programme may be subject to change without prior notification.